Role: Associate Creative Director, UI/UX Designer, Lead Visual Designer.
Overview: A two-year project, developing and designing a cohesive and user-friendly website for Pubbly software. This included designing subscription packages, content pages, and a general enhancement of visuals with gifs, icons, and page elements. My role also involved designing an intuitive companion app, that seamlessly allows users to download, view, and purchase products on mobile devices.
Flow chart & project planning: As the lead visual designer, my role was to transform Pubbly’s old website into a cohesive, modern design that adapts to mobile devices, and can be worked into the mobile companion application. Using the logo as a key reference, I established a visual identity throughout the redesign. My initial step in this process was developing wireframes and flowcharts to thoroughly outline the project’s scope and scale, ensuring a clear and strategic approach to the design overhaul.
Style guide & design elements:
Animated GIF for purchasing products
Final desktop and mobile design:
Final Pubbly Player application design:
Images curtesy of www.pubbly.com
